In March 2024, HubSpot faced a major SEO setback: an 80% drop in organic traffic. According to Semrush, their traffic plummeted from 13.5 million in November 2023 to just 8.6 million by December. The biggest losses came from HubSpot’s blog, which had long been a go-to resource for marketers. For a company known for its […]
HubSpot’s 80% SEO Traffic Drop: What Happened and What Marketers Can Learn Read More »
Google My Business is a free tool that allows businesses to manage their online presence across Google, including Google Search and Google Maps. It helps businesses to connect with customers, manage their information, and expand their online presence. Google My Business is an essential tool for local search engine optimisation (SEO), as it allows businesses
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Guest blogging is a popular off-site SEO strategy that has been used by many marketers and bloggers to increase their website’s visibility and traffic. In simple terms, guest blogging involves writing and publishing content on another website in exchange for a link back to your own site. This link can help improve your website’s search
The Role of Guest Blogging in Off-Site SEO: A Comprehensive Guide Read More »
Tools and techniques for effective SEO reporting is a vital aspect of any SEO campaign. It involves analyzing and presenting data in a way that is easily understandable to clients or stakeholders. Effective SEO reporting is essential for determining the success of SEO strategies and identifying areas that need improvement. To achieve effective SEO reporting,
Tools and Techniques for Effective SEO Reporting: A Comprehensive Guide Read More »
Keyword research is a fundamental aspect of Search Engine Optimisation (SEO) that businesses and marketers should not overlook. Keyword research involves identifying the keywords and phrases that potential customers are searching for, and then using those keywords to optimize website content and improve search engine rankings. By understanding the power of keyword research, businesses can
Unlocking the Power of Keyword Research in SEO: Maximising Your Website’s Potential Read More »
Schema markup is a type of code that webmasters use to provide search engines with more information about their website’s content. It is an essential part of technical SEO that helps search engines understand the context and meaning of web pages. Schema markup uses a specific vocabulary that search engines can use to display rich
The Role of Schema Markup in Technical SEO: A Comprehensive Guide Read More »
Long-tail keywords are a crucial part of any successful SEO strategy. These keywords are longer and more specific phrases that are less commonly searched for but have a higher chance of converting into a sale or lead. For example, instead of targeting the broad keyword “shoes”, a shoe store might target the long-tail keyword “women’s
The Art and Science of Long-Tail Keywords: A Comprehensive Guide Read More »
Understanding SEO metrics is an essential part of any digital marketing strategy. SEO metrics help businesses track their website’s performance, identify areas for improvement, and measure the effectiveness of their SEO efforts. However, with so many metrics to choose from, it can be challenging to know which ones to focus on. This guide aims to
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Every business needs an SEO strategy, regardless of its size or industry. SEO, or Search Engine Optimisation, is the process of improving a website’s visibility and ranking on search engines like Google. With the majority of online experiences starting with a search engine, having a strong SEO strategy is crucial for businesses looking to attract
Why Every Business Needs an SEO Strategy: The Importance of Search Engine Optimization Read More »
Social media and search engine optimisation (SEO) are two of the most effective digital marketing strategies to drive traffic and boost online visibility. They are powerful on their own, but when used together, they can create a dynamic duo that can take your online presence to the next level. Social media and off-site SEO work
Social Media and Off-Site SEO: A Powerful Duo Read More »
