Written by Gemini I. TL;DR (Too Long; Didn’t Read) Confused by all the marketing jargon? Let’s break it down: SEO (Search Engine Optimization) is about earning free, organic traffic from search engines. PPC (Pay-Per-Click) involves paying for ads to appear in search results. SEM (Search Engine Marketing) is the broader strategy that uses both SEO […]
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Think Google Search Console is the only game in town for website insights? Think again! Bing Webmaster Tools offers a valuable, free suite to monitor your site’s health on the Bing search engine. This guide shows you why it’s important, how to quickly add your site (hint: importing from Google Search Console is a breeze!),
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Created by Gemini 2.5 Pro, created searching “How To Add My Website to Google Search Console”, using the heading from the top ranked reslutls to draft a blog outline using Gemini then creating this Blog Post. I. TL;DR (Too Long; Didn’t Read) Want to get found on Google and understand how your site is performing?
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In March 2024, HubSpot faced a major SEO setback: an 80% drop in organic traffic. According to Semrush, their traffic plummeted from 13.5 million in November 2023 to just 8.6 million by December. The biggest losses came from HubSpot’s blog, which had long been a go-to resource for marketers. For a company known for its
HubSpot’s 80% SEO Traffic Drop: What Happened and What Marketers Can Learn Read More »
Google My Business is a free tool that allows businesses to manage their online presence across Google, including Google Search and Google Maps. It helps businesses to connect with customers, manage their information, and expand their online presence. Google My Business is an essential tool for local search engine optimisation (SEO), as it allows businesses
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Guest blogging is a popular off-site SEO strategy that has been used by many marketers and bloggers to increase their website’s visibility and traffic. In simple terms, guest blogging involves writing and publishing content on another website in exchange for a link back to your own site. This link can help improve your website’s search
The Role of Guest Blogging in Off-Site SEO: A Comprehensive Guide Read More »
Tools and techniques for effective SEO reporting is a vital aspect of any SEO campaign. It involves analyzing and presenting data in a way that is easily understandable to clients or stakeholders. Effective SEO reporting is essential for determining the success of SEO strategies and identifying areas that need improvement. To achieve effective SEO reporting,
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Keyword research is a fundamental aspect of Search Engine Optimisation (SEO) that businesses and marketers should not overlook. Keyword research involves identifying the keywords and phrases that potential customers are searching for, and then using those keywords to optimize website content and improve search engine rankings. By understanding the power of keyword research, businesses can
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Schema markup is a type of code that webmasters use to provide search engines with more information about their website’s content. It is an essential part of technical SEO that helps search engines understand the context and meaning of web pages. Schema markup uses a specific vocabulary that search engines can use to display rich
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Long-tail keywords are a crucial part of any successful SEO strategy. These keywords are longer and more specific phrases that are less commonly searched for but have a higher chance of converting into a sale or lead. For example, instead of targeting the broad keyword “shoes”, a shoe store might target the long-tail keyword “women’s
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