How does SEO differ from SEM and PPC?
Written by Gemini I. TL;DR (Too Long; Didn’t Read) Confused by all the marketing jargon? Let’s break it down: SEO (Search Engine Optimization) is about earning free, organic traffic from search engines. PPC (Pay-Per-Click) involves paying for ads to appear in search results. SEM (Search Engine Marketing) is the broader strategy that uses both SEO […]
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