Steff 
In March 2024, HubSpot faced a major SEO setback: an 80% drop in organic traffic. According to Semrush, their traffic plummeted from 13.5 million in November 2023 to just 8.6 million by December. The biggest losses came from HubSpot’s blog, which had long been a go-to resource for marketers. For a company known for its … Read more
Visuals play a crucial role in e-commerce conversion rates. The right visuals can help capture a customer’s attention, communicate the value of a product, and ultimately lead to a sale. In fact, research has shown that using high-quality visuals can increase conversion rates by up to 80% [1]. However, not all visuals are created equal. … Read more
Web design is an ever-evolving field that requires designers to keep up with the latest trends and technologies. With the rapid advancement of technology, web design trends change every year, and 2025 is no exception. As the new year approaches, designers are already exploring the latest trends that will shape the future of web design. … Read more
Effective UX/UI design is a critical component of website development that can have a significant impact on user engagement, satisfaction, and retention. With so many websites competing for attention, it’s important to ensure that your website stands out from the crowd with a user-friendly interface and a seamless user experience. One way to achieve this … Read more
The use of colours in web design and branding is a crucial aspect of creating a successful and effective website or brand. Colours have the power to evoke certain emotions and feelings, and can greatly influence the way people perceive a brand or website. Understanding the psychology of colours and how they affect people is … Read more
Practical Tips for Designing Accessible Websites is a crucial aspect of web design that ensures equal access to the website’s content for all users, including those with disabilities. Web accessibility is not only a legal requirement but also a moral obligation for businesses and organisations. People with disabilities face many difficulties in accessing websites that … Read more
The design of a website plays a significant role in how customers perceive a brand. A website is often the first point of contact between a business and its customers. Therefore, it is essential to ensure that the website design reflects the brand and enhances its image. A well-designed website that reflects the brand’s identity … Read more
Web accessibility is a critical aspect of website design that is often overlooked. Ensuring that websites are accessible to all users, including those with disabilities, is not only a moral obligation but also a legal requirement. The Americans with Disabilities Act (ADA) mandates that websites must be accessible to people with disabilities, including those who … Read more
Innovative design techniques are constantly shaping the future of websites. As technology continues to evolve, so does the way we design and interact with websites. In today’s digital age, websites are often the first point of contact between businesses and their customers. Therefore, it is essential that websites are designed in a way that is … Read more
Optimising the checkout process is a crucial aspect of providing a seamless shopping experience for customers. Long queues, slow payment processing, and other checkout-related issues can lead to frustration and dissatisfaction among shoppers. Retailers who fail to address these concerns risk losing customers to competitors who offer a more efficient checkout process. To optimise the … Read more