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Written by Gemini I. TL;DR (Too Long; Don’t Read) Off-page SEO includes all the actions taken outside of your own website to improve its search engine rankings. While on-page SEO is about what’s on your site, off-page SEO is about building your site’s reputation, authority, and trustworthiness across the internet. The main way to do … Read more
I. TL;DR (Too Long; Didn’t Read) A slow website will cost you customers and rankings. To speed up your site, start by testing its performance with Google PageSpeed Insights. Then, focus on the biggest wins: compress and optimise your images, enable browser caching to help repeat visitors, minify your code to make files smaller, and … Read more
Often found on the quieter side streets, asking very specific questions? That’s where long-tail keywords come in. Shifting some of your focus from broad, highly competitive terms to these more specific phrases is one of the smartest moves you can make. This post is about uncovering that hidden value and connecting with customers who are … Read more
Written by Gemini I. TL;DR (Too Long; Didn’t Read) Effective keyword research is about more than just finding popular terms. It’s a strategic process that involves understanding your audience, brainstorming the topics they care about, using tools to find specific search terms and gather data, and then prioritising those keywords based on their relevance, search … Read more
Written by Gemini I. TL;DR (Too Long; Didn’t Read) On-page SEO is the practice of optimising the content and code of your individual web pages to rank higher in search results. The most crucial actions include creating high-quality content that matches what users are searching for, optimising your title tags and headings, making your images … Read more
Written by Gemini Pro I. TL;DR (Too Long; Didn’t Read) To optimise your website for mobile in 2025, focus on these key actions: use a responsive design so your site adapts to any screen, supercharge your site speed by optimising images and code, perfect the user experience with readable text and large tap targets, and … Read more
I. TL;DR (Too Long; Didn’t Read) Forget trying to master hundreds of ranking factors. In 2025, your SEO success hinges on a few core pillars. The most important factors are: creating high-quality, helpful content that perfectly matches what the user is searching for (search intent); earning a strong profile of backlinks from reputable sites to … Read more
I. TL;DR (Too Long; Didn’t Read) Search engines like Google don’t just magically find websites; they use a three-step process. First, they Crawl the web with automated bots to discover pages. Next, they Index these pages by storing and organising them in a gigantic digital library. Finally, when you search, they Rank the indexed pages … Read more
Written by Gemini I. TL;DR (Too Long; Didn’t Read) Confused by all the marketing jargon? Let’s break it down: SEO (Search Engine Optimization) is about earning free, organic traffic from search engines. PPC (Pay-Per-Click) involves paying for ads to appear in search results. SEM (Search Engine Marketing) is the broader strategy that uses both SEO … Read more
Think Google Search Console is the only game in town for website insights? Think again! Bing Webmaster Tools offers a valuable, free suite to monitor your site’s health on the Bing search engine. This guide shows you why it’s important, how to quickly add your site (hint: importing from Google Search Console is a breeze!), … Read more