Case Study: A Remarkable Journey of Growth and Conversions at Celtic Green
During my time as the Marketing Manager at Celtic Green Energy, I had the privilege of overseeing our digital assets and brand identity. Our primary objective was clear: maintain a consistent message across all platforms while devising campaigns to drive overall brand growth and, most importantly, increase conversions through lead generation. The results achieved were beyond exceptional:
Engaging Our Community
We embarked on a journey of boosting our social media presence, which resulted in a remarkable 60% increase in our followers. Simultaneously, our lead generation soared to new heights, experiencing an astonishing 880% surge. We transitioned from a modest 4-5 leads per week to an impressive average of 7 leads per day. This was achieved utilising Facebook communities, and creating a posting schedule that delivered consistent and relevant news, updates and information.
Increasing Organic Growth
A fresh content marketing strategy was crafted and executed, leading to a staggering 4x increase in organic traffic, utilising a topical authority plan that created key pieces of content around subject/topic silos to increase our website authority. Our website had increased visitors, playing a pivotal role in enhancing our online visibility and engagement.
Web Design
Our web design journey involved creating WordPress websites with eCommerce functionality, showcasing over 300 products. These websites were finely tuned to perfection, ensuring a seamless Conversion Rate Optimization (CRO) experience. There was also the development of industry specific sub-sites that changed the look and dialect for the target audience (Agriculture, Commercial, etc)
Pay-Per-Click
Our journey involved overseeing Pay-Per-Click (PPC) campaigns that not only drove conversions effectively but also upheld our brand’s unique identity. These campaigns were instrumental in generating leads and boosting overall sales by driving traffic to optimised landing pages, whilst ensuring that the audience were geo-targeted. I created a negative keyword list to ensure that the budget was being used optimally whilst protecting the brand from unwanted keyword associations.
Email marketing and Automations
We pioneered internal marketing processes, delved into email-based marketing automation using SendinBlue (Now Brevo), and set KPIs to keep us on track. Utilising these automations, we could bring value and enable customer journeys for generated leads.
Social Media
Our social media campaigns on major platforms such as Instagram, Facebook, Twitter, and LinkedIn. These campaigns led to a significant increase in awareness of the brand and created another touch point to interact with the brand.
Data Collection and Reporting
The introduction of Google Tag Manager allowed us to monitor critical data in real-time, covering everything from traffic to conversion rates and error tracking. This allowed the correct and accurate use of Google Analytics 4. This valuable insight empowered us to make data-driven decisions and continuously improve our strategies.
Data Security and Integrity
Our journey also involved conducting internal policy audits, which revealed a gap in safeguarding critical business information. Addressing this issue was instrumental in enhancing our data security and integrity.
The achievements at Celtic Green embody the transformational power of a comprehensive digital strategy, where SEO, web design, social media, and data-driven decision-making converge. If you’re on the path to elevate your brand’s growth and conversions, don’t hesitate to contact NeedSEO. We’re here to guide businesses in South Wales and beyond toward digital excellence.
